Linear TV refers to traditional television viewing that is accessed through a cable company or satellite service. To watch a show on linear TV, the viewer must select a specific channel at a specific time that the service provider has “lined up” with programming. OTT is short for Over-the-Top delivery of video content via the internet th
Linear TV refers to traditional television viewing that is accessed through a cable company or satellite service. To watch a show on linear TV, the viewer must select a specific channel at a specific time that the service provider has “lined up” with programming. OTT is short for Over-the-Top delivery of video content via the internet that does not require the user to subscribe to a cable company or satellite service. Connected TV or CTV refers to the apps and devices that stream the content. This means that OTT is the method for delivering video content, and CTV is the device on which a viewer sees that content.
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